Peterson Fernandes
Data Science | BI | Digital Marketing
Over 17 years of professional experience, I have developed a versatile career coordinating teams on high-demand projects and leveraging data to drive marketing campaigns.
Currently, I am dedicated to data science, business intelligence, and data analysis, focusing on generating forecasts and insights to support decision-making. To achieve this, I employ techniques in Data Engineering, Database Modeling, Cloud Project Management, Data Visualization, Feature Engineering, Artificial Intelligence, Machine Learning, and Python Programming.
São Paulo – SP, Brazil 
linkedin.com/in/peterson-f Featured Skills
Academic Background
Post-Graduate Certificate in Data Science
Anhembi Morumbi University – 2021
Technology Degree in Marketing
Anhembi Morumbi University – 2019
Relevant Courses
• Generative AI for Data Science
IBM
• Google Cloud Certification: Cloud Data Engineer
Google
• Advanced Machine Learning Algorithms
Analytics Vidhya
• Master Power BI
Udemy
• Data Science Training with Python
Udemy
• Business Intelligence (BI)
FIAP
• Data Management and Visualization
Wesleyan University
• Data Visualization Using Python
Coursera
• Digital Marketing Analytics in Practice
University of Illinois at Urbana-Champaign
• Artificial Intelligence and Machine Learning Training
Udemy
• Time Series and Predictive Analyses with Python
Udemy
• Data Storytelling and Visualization
Udemy
• GA4 Certificate
Google
• Master GA4 Reports and GTM
Udemy
• BigQuery for Data Analysts
Google
• The Fundamentals of Digital Marketing
Google
• Docker
Udemy
• Advanced Python
Linkedin
Languages
• English – Advanced
• Portuguese – Native
Professional Experience
Much More Digital
Project focused on Whirlpool Corporation, including the brands Brastemp, Consul, Compra Certa, and KitchenAid.
• Developing ETL applications and APIs. (Python, NodeJS)
• Data Engineering, automating data processes, and performing advanced web scraping.
• Web Analytics, implementing tags and monitoring events. (GA4)
• Measuring digital media performance and social media results, focusing on engagement.
• Creating data visualizations and interactive dashboards. (Looker Studio, Power BI, Python)
• Modeling and maintaining databases. (DOD, BQ, MySQL, Google Sheets)
• Conducting advanced data analysis for strategic insights. (Macroenvironment, competition, e-commerce)
• Implementing predictive models using Machine Learning and Feature Engineering. (Python)
• Developing analytical applications such as Marketing Mix Modeling (MMM), Causal Impact, RFM, LTV, etc.
• Designing Martech solutions using Artificial Intelligence and Machine Learning.
• Monitoring real-time results of digital and offline marketing efforts, actively participating in performance rooms.
• Managing resources like Funnel.io, Supermetrics, DataSlayer, N8N, AppsScript, Docker, Cloud Projects.
Amper.ag – Full Service Agency
• Developing automated ETL using APIs from Google Analytics (GA4), YouTube, Google Ads, Facebook, Instagram, MailChimp, Taboola, and other CRMs (Python, SQL, HTTP Requests).
• Managing MySQL databases (Google Cloud SQL).
• Modeling data operations.
• Modeling business processes.
• Participating in the Business and Results Committee.
Fess’Kobbi – Marketing and Communication
jun/2017 – jul/2019
• Creating motion graphics.
• Creating and producing digital advertising campaigns.
• Producing high-demand automated campaigns.
• Video editing.
• Creating HTML5 animations.
jun/2009 – jun/2017
• File finalization.
• Quality management and color management.
• Image editing.
• File closing in compliance with international ISO standards.
RWA – Printing Industry
• Network Management
• Data-Driven Personalized Ad Campaign Creation
• Variable Data Printing
• Prepress and Printing Preparation
Freelancer Featured Work
Red Bull Brazil
First – Real State Company
Featured Clients
Thank you for your interest in my professional profile. Feel free to contact me and ask your questions.