Peterson Fernandes
Data Science | BI | Digital Marketing
Over 17 years of professional experience, I have developed a versatile career coordinating teams on high-demand projects and leveraging data to drive marketing campaigns.
Currently, I am dedicated to data science, business intelligence, and data analysis, focusing on generating forecasts and insights to support decision-making. To achieve this, I employ techniques in Data Engineering, Database Modeling, Cloud Project Management, Data Visualization, Feature Engineering, Artificial Intelligence, Machine Learning, and Python Programming.
São Paulo – SP, Brazil 
linkedin.com/in/peterson-f Featured Skills
Academic Background
Post-Graduate Certificate in Data Science
Anhembi Morumbi University – 2021
Technology Degree in Marketing
Anhembi Morumbi University – 2019
Relevant Courses
• Generative AI for Data Science
IBM
• Google Cloud Certification: Cloud Data Engineer
Google
• Advanced Machine Learning Algorithms
Analytics Vidhya
• Master Power BI
Udemy
• Data Science Training with Python
Udemy
• Business Intelligence (BI)
FIAP
• Data Management and Visualization
Wesleyan University
• Data Visualization Using Python
Coursera
• Digital Marketing Analytics in Practice
University of Illinois at Urbana-Champaign
• AI and Machine Learning Training
Udemy
• Time Series and Predictive Analyses with Python
Udemy
• Data Storytelling and Visualization
Udemy
• GA4 Certificate
Google
• Master GA4 Reports and GTM
Udemy
• BigQuery for Data Analysts
Google
• The Fundamentals of Digital Marketing
Google
• Docker
Udemy
• Advanced Python
LinkedinAI
Languages
• English – Advanced
• Portuguese – Native
Professional Experience
Much More Digital
Project focused on Whirlpool Corporation, including the brands Brastemp, Consul, Compra Certa, and KitchenAid.
• Developing ETL applications and APIs. (Python, NodeJS)
• Data Engineering, automating data processes, and performing advanced web scraping.
• Web Analytics, implementing tags and monitoring events. (GA4)
• Measuring digital media performance and social media results, focusing on engagement.
• Creating data visualizations and interactive dashboards. (Looker Studio, Power BI, Python)
• Modeling and maintaining databases. (DOD, BQ, MySQL, Google Sheets)
• Conducting advanced data analysis for strategic insights. (Macroenvironment, competition, e-commerce)
• Implementing predictive models using Machine Learning and Feature Engineering. (Python)
• Developing analytical applications such as Marketing Mix Modeling (MMM), Causal Impact, RFM, LTV, etc.
• Designing Martech solutions using Artificial Intelligence and Machine Learning.
• Monitoring real-time results of digital and offline marketing efforts, actively participating in performance rooms.
• Managing resources like Funnel.io, Supermetrics, DataSlayer, N8N, AppsScript, Docker, Cloud Projects.
Amper.ag – Full Service Agency
• Developing automated ETL using APIs from Google Analytics (GA4), YouTube, Google Ads, Facebook, Instagram, MailChimp, Taboola, and other CRMs (Python, SQL, HTTP Requests).
• Managing MySQL databases (Google Cloud SQL).
• Modeling data operations.
• Modeling business processes.
• Participating in the Business and Results Committee.
Fess’Kobbi – Marketing and Communication
jun/2017 – jul/2019
• Creating motion graphics.
• Creating and producing digital advertising campaigns.
• Producing high-demand automated campaigns.
• Video editing.
• Creating HTML5 animations.
jun/2009 – jun/2017
• File finalization.
• Quality management and color management.
• Image editing.
• File closing in compliance with international ISO standards.
RWA – Printing Industry
• Network Management
• Data-Driven Personalized Ad Campaign Creation
• Variable Data Printing
• Prepress and Printing Preparation
Independent Work
Seazonal Projects for Multiple Clients
Red Bull Brazil
Featured Clients
Thank you for your interest in my professional profile. Feel free to contact me and ask your questions.